OPI Oz The Great and Powerful Press Release

I just got a press release about the new collection OPI is releasing about the new movie about Oz: Oz the Great and Powerful.

Now, what comes to mind when you think about Oz? Ruby slippers? Emerald Cities? Yellow-brick roads? Glinda Pink? Over the rainbow?

Yeah, this doesn't have any of that. OPI is saying it is their Soft Shade 2013 collection. Which I guess, Spring means pastels, but seriously? You have an opportunity for vibrant, deep tones and ridiculous glitters and you give me pastels? This makes me sad. I realize this is a good marketing opportunity for OPI and the movie, but seriously?? I know the Ruby Slipper colour has been done to death, but the movie is a prequel. And it looks lush and vibrant and crazy-saturated. They could have done colours that worked for the feeling of the movie, not just spring pastels.

Harrumph. Rant over.

I'll reserve final judgement for when I see them, but I'll tell you: I'm mighty biased.

Anyhoodle, here are the colours they're releasing (with a new Liquid Sands colour, so I am intrigued by that)

From the Press release: 

OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.

“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”

With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
 

Lights of Emerald City

White confetti adds city girl flair and style to nails.

 

 

Don’t Burst My Bubble

Don’t wake me...I’m dreaming about puffy clouds of white.

 

When Monkeys Fly! 

I’m simply bananas for this gold confetti. 

 

 

Glints of Glinda

Only a good witch could turn beige from meek to chic.

 

 

Which is Witch?

Is this silver glitter with iridescent sparkle or the other way around?

 

 

 I Theodora You

 This adorable, sheer pink is bewitching on you.

 

 

 

What Wizardry is This?

This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz

 

Anyhoodle, here are the colours they're releasing (with a new Liquid Sands colour, so I am intrigued by that) I'm most intrigued by Which is Witch?, What Wizadry is This? and When Monkeys Fly. Lights of Emerald City reminds me of Pirouette My Whistle from the NYC Ballet collection, but I'll have to see real bottles to make sure. Anyone have any thoughts?